This cookie venture of ours is a cross between a hobby and a business, and I think as long as we can keep it that way, it will continue to be fun and enjoyable. It seems to me that once a project like this loses the "hobby" and is all about the "business" then it becomes "work" and that's a four letter word.
All in all this was a great holiday weekend. I was a little dismayed to discover that a mainstay of my childhood and of the Labor Day holiday was missing. The MDA telethon was only on for a two hour period this year and I think that is a shame.
The telethon speaks to a younger time a more innocent time and the nostalgic side of me missis it. When I was a kid I would stay up and watch it all weekend long. My sister and I would try to stay up for all 21+ hours of it with the goal being to watch as Jerry closed the show with You'll Never Walk Alone. We only managed the full 21 hours maybe a couple of times, but it somehow became a tradition when we were little, and the telethon never really left me.
As a young adult I would watch it off and on throughout the weekend, and in later years I would tune in just often enough to spot check the tote board. The MDA telethon was on in our house every labor day weekend for as long as I can remember, and now in what feels like a flash, it is pretty much just gone. Don't think for a moment that I don't recognize that it was a giant pitch to get donations but somehow that didn't matter. It didn't matter that Jerry and all the other stars would go on hokey, mushy, rants to tug at my heart. It didn't matter that most of the guests were has-beens or b-list performers; it was just fun to get caught up in it, and through the power of television feel like I was a part of something bigger than myself for one long weekend every year.
Don't get me wrong. I wish there had never been a need for the MDA telethon. I wish that at some point, it would have finally met it's goal and eradicated all neuromuscular diseases - - - but - - - since there continues to be a need for funds, and a need to help those with these types of health issues, it seems a shame that such an institution appears to have fallen apart.
Below I have posted a Time Magazine article about the MDA Telethon, and the end of Jerry Lewis as it's host.
Do you need a Big Fat Cookie?
Why Did Jerry Lewis Leave the Telethon?
The star’s sudden departure last year from his Labor Day showcase has still not been explained. But it’s not a pretty story
Not since, oh, Martin and Lewis has there been a showbiz breakup as sudden and inexplicable. Last year the Muscular Dystrophy Association announced that Jerry Lewis was stepping down as host of its annual Labor Day telethon, the marathon TV event he had made his personal showcase, soap box and sentimental journey for 45 years. With the show cut from 21.5 hours to just 6, Lewis was being replaced by a quartet of hosts, the MDA said, and would make an appearance only at the end of the show, to say goodbye and sing “You’ll Never Walk Alone” one last time.
Then what seemed the sad but inevitable end of an era became something uglier. A few weeks before the show, the MDA issued a curt announcement that Jerry Lewis would not be making a goodbye appearance after all — and was resigning from his post as MDA national chairman. The telethon went on without him (raising $61.5 million, more than the previous year with Lewis, according to the MDA) and included a filmed tribute to him and warm words of thanks from various participants during the show. But no Jerry.
A year later, Lewis has been all but erased from the telethon’s memory. This year’s show, airing the Sunday night before Labor Day, has been further downsized, to just three hours, with no named host and a smattering of B-list guest stars (Carrie Underwood, Will.i.am, Khloe Kardashian). It is no longer called a telethon, but simply an “entertainment special,” and there will be no tote board tallying the donations. In the press announcement of the event, Jerry Lewis’s name is nowhere mentioned.
The story behind Lewis’s departure remains untold. But a few things have become clear in the year since the awkward public breakup. Jerry Lewis was dumped by the MDA, the charity he had been identified with since the 1950s. He’s still bitter about it. And the telethon is withering without him.
Lewis still won’t talk about what happened. “That’s not a place I want to go. Because if I go there, you’ll never get me back,” he said when I raised the subject with him recently in Nashville, where he’s directing a new stage musical, The Nutty Professor. “It’s not that I don’t want to talk about it. But I have already ingested all that I want from that whole f—ing adventure.”
The pain is not hard to discern. “This was a hurt man,” says Richard Belzer, the stand-up comic and Law and Order co-star, who has developed a close, almost father-son relationship with Lewis. Jerry’s goodbye appearance was scrapped after he and the charity could not agree on its format and length. Lewis wanted to do it live; the MDA floated several pre-taped options — “all insulting,” Belzer claims. “It’s as if they were trying to provoke him to leave.” In the end, he did. “It was a moral outrage, a PR nightmare and a sad commentary on this incredible philanthropic career,” says Belzer.
To be sure, dealing with Lewis, now 86, has never been a walk in the park. His annual Labor Day orgy of sentiment, self-regard and showbiz schmaltz was for many years something of a punch line. (“You know why they love Jerry Lewis in France,” a comedian told me not long ago. “In France, they don’t get the telethon.”) Still, he raised an estimated $2 billion for “Jerry’s kids” over more than a half-century with the MDA, and a well-orchestrated, celebrity-studded farewell to him on the telethon might have been a fundraising bonanza.
MDA officials continue to maintain that Lewis simply retired. “We honor Jerry Lewis, we admire the work he’s done for us, and we respect his decision to retire,” says Valerie Cwik, the MDA’s interim president. (She replaced Gerald Weinberg, who was reportedly behind Lewis’s ouster and who stepped down as president last December, after 54 years with the organization.) And she insists that the changes in the telethon are part of a necessary evolution in fundraising strategy, to put less emphasis on the once-a-year event. “It has to change because the American audience has changed,” says Cwik. “A 21.5-hour show doesn’t fit in a 140-character world.”
Neither, apparently, does Jerry Lewis.
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